Friday 29 November 2013
Monday 25 November 2013
Lesson plan - Nicole and I
Feminism / Post feminism
—Feminism = a movement (c. 1960s) promoting the rights of women to be equal to men and arguing that women should no longer dress and behave as men wish them to.
—Post-feminism = movement arguing that women have now achieved equality and should be free to dress and behave as they wish without doing so for the benefit of men. Use of Irony and reclaiming sexuality - not exploitation
Example: Girls Aloud.
Post-feminist icons?
Objects of male gaze?
Exploited or powerful?
Role models for women?
—Feminism = a movement (c. 1960s) promoting the rights of women to be equal to men and arguing that women should no longer dress and behave as men wish them to.
—Post-feminism = movement arguing that women have now achieved equality and should be free to dress and behave as they wish without doing so for the benefit of men. Use of Irony and reclaiming sexuality - not exploitation
Example: Girls Aloud.
Post-feminist icons?
Objects of male gaze?
Exploited or powerful?
Role models for women?
Women manipulate men, making money from them by showing them sexualised images, dominating them and taking advantage of their desires.
When men had control over women, women had to cover up, after feminist schemes, women have more freedom to strip off and do what they want.
Not getting judged as harshly as they would have.
In my music video the women has wooed the man voyergeristically. She will look sexualised, showing that she is free to wear what she wants.
However in contrast to this because all women look the same, they are still controlled by society, dressing how men want them to dress.
Theory's for Exam
Four Theorists that apply to Representation
David Gauntlett - constructing identity : Audiences and representation, Gauntlett says that we reconfirm or challenge our identity through watching media texts.
David Gauntlett - constructing identity : Audiences and representation, Gauntlett says that we reconfirm or challenge our identity through watching media texts.
Gauntlett described the Social construction of identity: how can you work out who you are through what you see in a media text? Your identity is not fixed: you will be shaped by what you watch.
--Identity as project – audience chooses the tools
-Conflicting media messages about identity
So.. When we watch a text we compare ourselves to the stereotypes presented within it.
Look at the use of stereotypes in your music video. How far could you say your music video encourages audiences to reconfirm or challenge who they are when watching your video?
Laura Mulvey - the male gaze
One theory in media studies is the idea of the ‘male gaze’. This explores the idea that the camera ‘sees’ images through male eyes.
http://www.youtube.com/watch?v=ViwtNLUqkMY
“The message though was always the same: buy the product, get the girl; or buy the product to get to be like the girl so you can get your man” in other words, “‘Buy’ the image, ‘get’ the woman”
You can be what a man wants, or the man can get what he see's, if you buy into this product
Judith Butler - gender performance
—Butler argues that gender is a performance.
—It is what you do at particular times, rather than about who you are.
Apply this to your work….
Do the male characters behave typically masculine?
Do the female characters behave typically feminine?
Feminism / Post feminism
—Feminism = a movement (c. 1960s) promoting the rights of women to be equal to men and arguing that women should no longer dress and behave as men wish them to.
—Post-feminism = movement arguing that women have now achieved equality and should be free to dress and behave as they wish without doing so for the benefit of men. Use of Irony and reclaiming sexuality - not exploitation
Example: Girls Aloud.
Post-feminist icons?
Objects of male gaze?
Exploited or powerful?
Role models for women?
--Identity as project – audience chooses the tools
-Conflicting media messages about identity
So.. When we watch a text we compare ourselves to the stereotypes presented within it.
Look at the use of stereotypes in your music video. How far could you say your music video encourages audiences to reconfirm or challenge who they are when watching your video?
Laura Mulvey - the male gaze
One theory in media studies is the idea of the ‘male gaze’. This explores the idea that the camera ‘sees’ images through male eyes.
http://www.youtube.com/watch?v=ViwtNLUqkMY
“The message though was always the same: buy the product, get the girl; or buy the product to get to be like the girl so you can get your man” in other words, “‘Buy’ the image, ‘get’ the woman”
You can be what a man wants, or the man can get what he see's, if you buy into this product
Judith Butler - gender performance
—Butler argues that gender is a performance.
—It is what you do at particular times, rather than about who you are.
Apply this to your work….
Do the male characters behave typically masculine?
Do the female characters behave typically feminine?
Feminism / Post feminism
—Feminism = a movement (c. 1960s) promoting the rights of women to be equal to men and arguing that women should no longer dress and behave as men wish them to.
—Post-feminism = movement arguing that women have now achieved equality and should be free to dress and behave as they wish without doing so for the benefit of men. Use of Irony and reclaiming sexuality - not exploitation
Example: Girls Aloud.
Post-feminist icons?
Objects of male gaze?
Exploited or powerful?
Role models for women?
Women manipulate men, making money from them by showing them sexualised images, dominating them and taking advantage of their desires.
When men had control over women, women had to cover up, after feminist schemes, women have more freedom to strip off and do what they want.
Not getting judged as harshly as they would have.
In my music video the women has wooed the man voyergeristically. She will look sexualised, showing that she is free to wear what she wants.
However in contrast to this because all women look the same, they are still controlled by society, dressing how men want them to dress.
Thursday 7 November 2013
Notes
more advanced language/vocabulary make you more intelligent?
2x Yes
2 No
Consensus - Get’s your brain going, new ideas, agreement
External Validation - What other people think of you
"Red Lights Indicates Doors are Secure" - Media A2
Cockney lads drinking and smoking
lip syncing bad
Not very Hyper-Real - could have done more to be exaggerated
Good shot types
Subscribe to:
Posts (Atom)