Task for Theory Learning

4 essay plans - one for each area
which four theories will i be using - names
decision to which production thriller or music vid that will be better to write about
Find parts of vid that will support the theory - how you can see it or not se it in my work
does it reinforce or challenge the theory

go back to home theory (representative ness) - then talk with someone else to get other peoples theories

Judith Butler - gender performance
—Butler argues that gender is a performance.
—It is what you do at particular times, rather than about who you are.
Apply this to your work….
Do the male characters behave typically masculine?
Do the female characters behave typically feminine?

In the thriller video we shot, our actors were solely men. This is supporting Butlers theory that gender is a performance. That men are seen to be well suited to the dominating gender. Our actors both behave typically masculine.

This is the same for out music video, men typically masculine, looking at women voyeristically.

Laura Mulvey - the male gaze

One theory in media studies is the idea of the ‘male gaze’. This explores the idea that the camera ‘sees’ images through male eyes.
http://www.youtube.com/watch?v=ViwtNLUqkMY
“The message though was always the same: buy the product, get the girl; or buy the product to get to be like the girl so you can get your man” in other words, “‘Buy’ the image, ‘get’ the woman”

You can be what a man wants, or the man can get what he see's, if you buy into this product

In our music video we have chosen to use the male gaze. We want our main female character to be looked at voyersotically, therefore reinforcing Mulveys theory that the camera sees through the male eyes. However we also have a notion of looking coming from the female as well

Gauntlett described the Social construction of identity: how can you work out who you are through what you see in a media text? Your identity is not fixed: you will be shaped by what you watch.
--Identity as project – audience chooses the tools
-Conflicting media messages about identity
So.. When we watch a text we compare ourselves to the stereotypes presented within it.
Look at the use of stereotypes in your music video. How far could you say your music video encourages audiences to reconfirm or challenge who they are when watching your video?

Our music video supports Gauntletts theory that people see them selves through what you watch. for example we have young people, therefore the audience watching will be of the same age range because they will want to compare themselves to the people in the video. 

Update

Final prop list

Props for final shoot

• flags for one side of the cabin, and to cover the windows and photos in the location
• balloons for decoration on the floor
• red table cloth to cover tables
• disco lights and strobe light
• speakers
• funky glasses
• red party cups
• drink (bottles)
• Confetti
• glow in the dark wrist bands

My Digi Pack Design

Lesson plan - Nicole and I

Feminism / Post feminism
—Feminism = a movement (c. 1960s) promoting the rights of women to be equal to men and arguing that women should no longer dress and behave as men wish them to.

—Post-feminism = movement arguing that women have now achieved equality and should be free to dress and behave as they wish without doing so for the benefit of men. Use of Irony and reclaiming sexuality - not exploitation
Example: Girls Aloud.
Post-feminist icons?
Objects of male gaze?
Exploited or powerful?
Role models for women?

Women manipulate men, making money from them by showing them sexualised images, dominating them and taking advantage of their desires. 

When men had control over women, women had to cover up, after feminist schemes, women have more freedom to strip off and do what they want.

Not getting judged as harshly as they would have.

In my music video the women has wooed the man voyergeristically. She will look sexualised, showing that she is free to wear what she wants.

However in contrast to this because all women look the same, they are still controlled by society, dressing how men want them to dress.

Theory's for Exam

Four Theorists that apply to Representation


David Gauntlett - constructing identity : Audiences and representation, Gauntlett says that we reconfirm or challenge our identity through watching media texts.

Gauntlett described the Social construction of identity: how can you work out who you are through what you see in a media text? Your identity is not fixed: you will be shaped by what you watch.
--Identity as project – audience chooses the tools
-Conflicting media messages about identity
So.. When we watch a text we compare ourselves to the stereotypes presented within it.
Look at the use of stereotypes in your music video. How far could you say your music video encourages audiences to reconfirm or challenge who they are when watching your video?

Laura Mulvey - the male gaze
One theory in media studies is the idea of the ‘male gaze’. This explores the idea that the camera ‘sees’ images through male eyes.
http://www.youtube.com/watch?v=ViwtNLUqkMY
“The message though was always the same: buy the product, get the girl; or buy the product to get to be like the girl so you can get your man” in other words, “‘Buy’ the image, ‘get’ the woman”

You can be what a man wants, or the man can get what he see's, if you buy into this product

Judith Butler - gender performance
—Butler argues that gender is a performance.
—It is what you do at particular times, rather than about who you are.
Apply this to your work….
Do the male characters behave typically masculine?
Do the female characters behave typically feminine?

Feminism / Post feminism
—Feminism = a movement (c. 1960s) promoting the rights of women to be equal to men and arguing that women should no longer dress and behave as men wish them to.

—Post-feminism = movement arguing that women have now achieved equality and should be free to dress and behave as they wish without doing so for the benefit of men. Use of Irony and reclaiming sexuality - not exploitation
Example: Girls Aloud.
Post-feminist icons?
Objects of male gaze?
Exploited or powerful?
Role models for women?

Women manipulate men, making money from them by showing them sexualised images, dominating them and taking advantage of their desires. 

When men had control over women, women had to cover up, after feminist schemes, women have more freedom to strip off and do what they want.

Not getting judged as harshly as they would have.

In my music video the women has wooed the man voyergeristically. She will look sexualised, showing that she is free to wear what she wants.

However in contrast to this because all women look the same, they are still controlled by society, dressing how men want them to dress.

Notes

more advanced language/vocabulary make you more intelligent?

2x Yes

2 No

Consensus - Get’s your brain going, new ideas, agreement

External Validation - What other people think of you

"Red Lights Indicates Doors are Secure" - Media A2

Cockney lads drinking and smoking

lip syncing bad

Not very Hyper-Real - could have done more to be exaggerated

Good shot types