hypodermic needle - people forced to watch it, it is everywhere, every type of media
relatable - identity
escapism - boredom
No challenge to watch - want to escape from their life, no woking outs
Binary opposition - Good guy bad guy (lewy walsh and simon cowell) Simple
Anchorman - pointless
Vines - youtube - rubbish you watch anyway
TASTE - CULTURAL VALUE - MAINSTREAM AUDIENCE (POPULAR)
only educated people Shakespeare, theatre etc.
Marxism - class system
Elitist (only certain people can have it)
set of ideas - opinion - through education
it is a system we are lead to believe is right and true
post modern audience
watch it because it is rubbish
irony - audience know it is crap but they still watch it.
music videos are a form that go against the ideas of theorists. post modern era
e.g genre is breaking apart
debates - teaching other people - creating a poster about ith
parabel visualisation
Theory
genre is the same
jason mittel - genre is a cultural category
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