Planning for Mock Video - Update

So this week Alex and I have been planning out what day we are going to shoot our mock video and who is going to act in it. So far we have Anita, Amy, Cody, Claire, Josh, Holly and Reece able to help us out.
We have organised to use Wednesday next week to get as much filmed at possible. We are going to use black bags to black out the room as our actors can only do it in day time, and then the night time shots we will do later with the two main characters. This way not everyone will need to stay. We are going to provide drinks and snacks to keep our actors happy!
We have got the camera, including two lenses and a GoPro, and the props are also ready. Alex and I will be using our 90 shot storyboard to help us film sections of the music video.

My Website Draft

http://elalmediaa2.wix.com/daveanqii

Media Regulation

Media Regulation is the control or guidance of mass media by governments and other bodies. e.g music videos that request an agreement to be certify that the viewer is over 18. Targets include, T.V, Radio, Music, Music Videos, Movies, Programs, Etc.

Liable means printed but completely untrue

The Press Complaints Commission
www.pcc.org.uk

The PCC was founded in 1953. The PCC is required to uphold ethical standards in journalism. The papers are just doing what they want. There needs to be a more powerful organisation to prevent this states Hunt "At the moment it is like the Wild West out there. We need to appoint a sheriff."If the press regulated themselves they could put what ever they wanted, this would lead to more made up stories. Causing disagreements and reputation loss to members of the public violated. The press regulating themselves will just allow for them to avoid lawsuits and paying out in upheld cases where they're are libel for damaged.

Case where complaints were complaints were Upheld against newspapers.

The complaint aforementioned is from a women that the news shopper had breeched clause 11. She believed that the news shopper had identified that she was a victim of sexual assault. This had been done by showing an image of the location it happened, of which was her home, identifying her.

Case where complaints were complaints were Not Upheld against newspapers.

This complaint says that Clause 3 and 4 have been breeched. Photographs had been published of a women violating her privacy. However because she served a sentence in a public place the newspaper considered that the complaint did not have any right to special protection.

Website Research - Examples

http://obedlilymediaa2.wix.com/sirenmusic#!

http://jckthornton7.wix.com/frankomusic

http://laurenaimeea2.wix.com/avaofficial

Theorists

Frankfurt School, Hyperdermic Needle:

'The Hypodermic Needle Theory suggests that the media ‘injects’ its messages straight into the audience with suggestions designed to trigger a specific desired response. The theory states the audience is entirely passive and is immediately affected by the media’s messages, as the Media’s hold over the public is so intense that the public is essentially unable to escape from its influence.'

From: http://keyconceptsc1.wordpress.com/2011/11/07/hypodermic-needle-model-tied-to-the-frankfurt-school/

Laura Mulvey:

Mulvey suggests that the audience view the films in two ways: voyeuristically and fetishistically. As audiences watch films without being watched by the characters they become onlookers of their lives. Therefore they become voyeurs of the people on screen. This can lead to two effects: objectification and narcissistic identification. Voyeurism involves turning the represented figure into a fetish so it becomes increasingly beautiful but more objectified.

From: http://mixsoph.blogspot.co.uk/2008/11/gaze-is-feminist-theory-developed-to.html

Andrew Goodwin:

4. Star-In-Text (Goodwin): puts the star as the focus of the video, emphasis the stars persona (Madonna)

5. Music videos demonstrate genre characteristics (rock in rock videos)

6. Relationship between lyrics and video + Relationship between music and visual 

7. Demands of the record label will include the need for lots of closes up of the artists etc..

8. Frequent reference to notion of looking (screens working screens, tvs, magazines etc) voyeuristic treatment of the female body 

9. Often intertextual reference to films, TV etc..

10. They are 'hyper-real', 'reality' and visual experience (jumbled)

Intertextiality

Radiohead - No surprises

Radiohead - No Surprises

Conceptual 

Lyrics and music relate.

All in one shot.
Lights flashing with the music
Lyrics backwards so he read them
Drowning in his sorrows - helplessness, human life is fragile
Reincarnation, going back to the beginning.
Self-Reflective

Breaking or re-enforcing conventions - breaking conventions as it is about suicide, carbon monoxide, lethal in certain does

Concept and music - The concept is being trapped, committing suicide, resembling life. slow pace and aery music.

Image - Depressive and emotional image, designed to attract a mature audience.

“self-reflective” - reflective on his life, reflection on his face, watching his life flash before his eyes. suicidal reflection, looking back on his life.

Notion of looking - Goodwin, we are looking through the glass at him. focusing on the star - Star in text - Hyper real.

Intertextuality - Idea

Kid Cudi - Pursuit of Happiness ft. MGMT

There are a few shots in the music video 'Kid Cudi - Pursuit Of Happiness ft. MGMT' that we want to do for our music video. 

The silver confetti is going to be part of our video, we want the confetti to be closer to the end of the video, to enforce that the end of the song is approaching.

This shot has given the inspiration, we liked the idea of having some shots of the Dj. Therefore this is a great shot to look at for ideas and inspiration.

Project X - MOVIE

We have got ideas from the movie 'Project X'. Project X has given us the ideas for what we want our characters to wear in the video. Casual clothing that has lots of colour and exposure, this will attract the younger audience by doing this.

We liked the shots of the main character around people, looking like he is possibly on drugs. Everything being out of focus, not alone.

Here again is a shot if a Vinyl, we wish to include this in our video, as we want to reinforce the artist Dave Anqii is a Dj. 

We liked the shots of people laughing and cheering in dark lighting, we want to put this into our video, to make it look like everyone is having a great time, that no one is alone, reinforcing the lyrics of the song.