GoodWin & Firth
1. Performance Videos (firth 1988): show the star in concert, shows atmosphere
2. Narrative Videos: shows a story in a linear sequence (boy meets girl, dominated by boy pursing girl)
3. Conceptual Videos (firth 1988): rely on poetic form, primarily metaphor. No real story, just to create a mood.
4. Star-In-Text (Goodwin): puts the star as the focus of the video, emphasis the stars persona (Madonna)
5. Music videos demonstrate genre characteristics (rock in rock videos)
6. Relationship between lyrics and video + Relationship between music and visual
7. Demands of the record label will include the need for lots of closes up of the artists etc..
8. Frequent reference to notion of looking (screens working screens, tvs, magazines etc) voyeuristic treatment of the female body
9. Often intertextual reference to films, TV etc..
10. They are 'hyper-real', 'reality' and visual experience (jumbled)
Intertextiality
Intertexuality- getting ideas and inspiration from other things - music videos radios tv location storyline
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