Difference
They are different because of they way they present themselves. They are wearing un-feminine dark clothing, that suggests they grungers, their music is more hip-hop therefore challenging and counteracting their look.
Target audience
Their target audience is urban street, they have put London in the back ground, however they are on what looks like an abandoned buildings roof, showing rebellion, that they are not supposed to be their, This is also reinforced by the shots of graffiti'ing and street art on buildings. An act that is illegal, showing rebellion against society.
analyse attitudes and values
They portray an aggressive attitude which contradicts the music, I believe their values and attitudes relate to a hip-hop culture which we analysed in teen sub-cultures. The values of power and being independent are clearly shown and with the style of video it enforces theses attitudes.
No comments:
Post a Comment